Press Release - Jay Mountain Marathon - 10/11/07

FOR IMMEDIATE RELEASE

               Jay Challenge LLC continue to Innovate 

Jay, Vermont (October  11th  2007) Jay Challenge LLC is proud to announce 
their expansion plan for the 2008 season.

Jay Challenge LLC( event promoter) will operate all their events under the 
brand name The Ultimate XC. In order to better cater to a growing market, 
we have created 3 different series; The running series, the mountain bike 
series, as well as the 3 day stage race series

The running series will have 2 new events. One, in June in Quebec, Canada 
and one in November in Moab, Utah

The mountain bike series will add the America's SS Championship in North 
Conway, NH to it's current selection. Racers already have confirmed their 
attendance from the USA, Canada, Dominican Republic, Cuba, Brazil, Costa 
Rica and Mexico

The 3 day stage race series will survive. We continue to scout different 
venues in order to bring back the world famous Jay Challenge: however the 
Jay Challenge in it's original format will not take place in 2008. We are 
presently working on introducing a 3 to 5 days running stage race for 2009. 
Location TBA

For further details you can visit the web site www.ultimatexc.com



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