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Press Release - Miami Tropical Marathon - 2/17/04

FOR IMMEDIATE RELEASE
                                            Contact: Danny Elfenbein
                                                     Phone (305) 278-8668
                                                     Evening (352) 256-3353
                                                     PR Racing, Inc.

TOYOTA PRIUS MIAMI TROPICAL MARATHON AND HALF-MARATHON REGISTRATION OPENS

RACE DIRECTOR LOOKS TO REACH PARTICIPATION OF 15,000 FOR JANUARY 30, 2005 
RACES WHILE ALSO LOOKING FORWARD TO VIEWING THE 2004 RACE ON NBC6 THIS 
WEEKEND.

MIAMI, FL (February 17, 2004) - Toyota Prius Miami Tropical Marathon and 
Half Marathon opens registration enroute to the largest field of the young 
races' history.  The Toyota Prius Miami Tropical Marathon and Half-Marathon 
look to reach a capacity of 15,000 for the 3rd year race taking place on 
January 30, 2005.  The new date is a result of a high level summit meeting 
with City and County officials looking towards the future.  "In 2007 the 
Super Bowl will take place in South Florida and the date for that would 
have conflicted with the marathon.  We decided that we would make the 
change now so that we can start up a tradition of having the race the week 
before the big game", said race director Robert Pozo.  Starting today 
through March 31, all registrants taking advantage of the "early bird" 
discounted rate will also receive a free "Marathon or Half-Marathon 
In-Training" t-shirt.  The registrants will be shipped their shirts in 
early April.  "This is a way to reward the participants who believe in us 
and in the race and also like to sign up early to get the discount", said 
Pozo.  For on-line registration, along with course facts and information, 
go to www.MiamiTropicalMarathon.com or call PR 
Racing, Inc. at 305-278-8668.

While looking to put on a great race weekend in 2005, PR Racing, Inc. 
announces the replay of the 2004 race this weekend February 21 on NBC 6 at 
3:00PM.  "Local NBC affiliate NBC 6 along with Telemundo have really 
stepped it up a notch.  They said that they wanted to come in big and grow 
with the race in years to come and whet better than playing the 1-hour race 
program on prime time Saturday afternoon?  That is stepping up to the 
plate", said Frankie Ruiz, course director.  While NBC will play the 
complete 1-hour race program at 3PM Saturday February 21, it's sister 
station Telemundo 51 broadcast a full half-hour show Sunday the 14th to the 
hispanic counterpart in the US and abroad.  With all 50 states and 44 
foreign countries represented world international coverage was made easy 
with media representatives from Mexico, Ecuador, Brazil and Costa Rica, 
among others at the race.

For 2005 the 26.2 mile flat marathon course will showcase the most scenic 
views of Miami, Miami Beach, Brickell, and Coconut Grove while the 13.1 
mile course showcases Miami and Miami Beach.    For more information call 
(305)278-8668 or visit www.MiamiTropicalMarathon.com.

                            ###

 

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