FOR IMMEDIATE RELEASE
Contact: Mount Desert Island Marathon
P.O. Box 1032
Northeast Harbor, Maine, 04662
www.mdimarathon.org
Mount Desert Island Marathon Announces Partnership with Red Lobster
The 2006 Mount Desert Island Marathon race committee announced on April 6th
a partnership with Red Lobster, the first title sponsorship in the
marathon’s history.
The MDI Marathon was founded in 2002 and has enjoyed steady growth with
participants from across the United States and beyond. MDI organizers said
they are thrilled to work with Red Lobster, the world's largest casual
dining seafood restaurant.
"Maine is renowned for its fresh, high-quality lobster," said Kent Wilson,
Vice President of Brand Marketing for Red Lobster. "So helping to support
the Mount Desert Island Marathon is a natural for us."
The 26.2-mile MDI Marathon will be held on Sunday, October 15th. The route
begins in Bar Harbor and travels past seaside vistas, the rugged granite
mountains of Acadia National Park, quaint village centers, and Somes Sound
- the only natural fjord in the eastern US. The race was named the "Most
Scenic Sporting Event in the US" by Eco-Marathon, and one of the "Fifty
Great US Marathons" by Rainmaker Publishing.
Race organizers said Red Lobster’s sponsorship will help propel the event
to even more people. "Marathons have become the common man's Mount
Everest," said Gary Allen, the race’s founder and director. "Partnering
with Red Lobster will help us reach a broader audience so more people can
enjoy the benefits of this great sport." The marathon's starting field is
currently limited to the first 1,000 registrants. More information may be
found at www.mdimarathon.org.
With 680 restaurants across the United States and Canada, Red Lobster is
credited with introducing many consumers to their first taste of lobster,
in addition to other seafood such as jumbo shrimp, snow crab legs and
tilapia.
As Americans seek to improve their health, scientists recommend increased
physical exercise as well as eating more seafood. The American Heart
Association recommends people eat seafood at least twice a week and the new
USDA Food Pyramid suggests consumers eat fish such as salmon that are high
in heart-healthy Omega 3 fatty acids. Research suggests a diet rich in
seafood can help prevent some forms of hearth disease and may also increase
mental alertness in seniors.
Mount Desert Island Marathon
P.O. Box 1032, Northeast Harbor, MAINE, 04662 USA
www.mdimarathon.org
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