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Press Release - Spirit of St. Louis Marathon - 12/7/04

FOR IMMEDIATE RELEASE
                                         Contact: Diana Minardi Strauss
                                                  Public Relations Director
                                                  314.378.6641 (cell)
                                                  
                                                  Brenda Madden Kimberlin
                                                  Media Coordinator
                                                  314.496.1799 (cell)
                                                  

        
                        NEW THEME AND EVENTS HIGHLIGHT 
  SPIRIT OF ST. LOUIS MARATHON & FAMILY FITNESS WEEKEND - APRIL 8-10, 2005

                       Weekend Festivities Include 2005 
           Missouri State Marathon and Half Marathon Championships


ST. LOUIS - December 7, 2004 

Building upon four years of success, the fifth annual Spirit of St. Louis 
Marathon & Family Fitness Weekend will offer a new theme and expanded line 
of events designed to encourage people of all ages and athletic abilities 
to engage in a variety of running and walking related fitness activities.

The excitement and energy of the 2005 event will be captured in "Art and 
Sole," a visually stimulating theme. As soles pound the streets of St. 
Louis, runners and walkers, young and old, will enjoy works of art by local 
artists at every marathon mile. Also new is the Mature Mile, which 
challenges less active adults age 60 and older to train for a one-mile 
walk. In addition, the St. Louis Marathon Weekend will host the 2005 
Missouri Marathon and Half Marathon Championship with honors going to the 
top male and female Missouri runners in these races.

Taking place over three days in St. Louis, the Spirit of St. Louis Marathon
& Family Fitness Weekend is Missouri's most comprehensive health and 
fitness event. Individuals have the opportunity to sign up for a variety of 
events ranging from a Diaper Dash to a full 26.2-mile marathon as well as 
attend a Health & Fitness Expo. Participation in the St. Louis Marathon 
Weekend has more than tripled since its debut in 2000 when slightly more 
than 2,000 entries were received. In 2004, runners came from 47 states and 
four countries.

"An event such as the Spirit of St. Louis Marathon & Family Fitness Weekend
is invaluable because it encourages people to embrace a healthier and more 
fit lifestyle regardless of their level of experience. As a personal 
advocate of fitness, I challenge the citizens of St. Louis to embrace this 
Marathon Weekend by participating in one of the events," said St. Louis 
Mayor Francis G. Slay. "The weekend also provides us with a special 
opportunity to showcase our beautiful city and neighborhoods to regional 
and national participants."

The St. Louis Marathon & Family Fitness Weekend was created with a mission
to promote the importance of fitness and a healthy lifestyle. Since its
inception, organizers have launched the "Read, Right & Run Marathon," the
nation's only fully integrated children's marathon. The event encourages
children to become physically fit, reading proficient and community minded.
The latest innovation comes with the addition of the Mature Mile. The 
program has already won support from many local organizations such as 
OASIS, Cardinal Ritter Senior Services, Lutheran Senior Services, area 
YMCAs and the Jewish Community Center.

"While we're honored to recognize the elite runners in our state and 
region, it's equally important to acknowledge the everyday person," said 
Spirit of St. Louis Marathon & Family Fitness Weekend President Nancy 
Lieberman. "With so many health-related issues facing society, it is 
important for people to get fit, while enjoying the additional benefits of 
the Marathon Weekend such as camaraderie and fun."

The 2005 weekend kicks off on Friday, April 8, with the St. Louis Post-
Dispatch Health & Fitness Expo at the Marriott Pavilion Downtown. The 
action moves to Forest Park on Saturday, April 9, with a variety of Fun 
Runs ranging from a Diaper Dash to a 1/2-mile run, the Energizer Read, 
Right & Run Marathon, a 5K race and the Mature Mile. Sunday, April 10, is 
endurance day as thousands of runners and walkers test their stamina for 
the Spirit of St. Louis Marathon, Blue Cross Blue Shield Half Marathon and 
a four-person Marathon Relay. The 26.2-mile course starts at Soldier's 
Memorial in downtown St. Louis then winds its way through the Soulard, 
Central West End, Forest Park, Clayton and University City/DeBaliviere 
communities before returning to Soldier's Memorial. A traditional 
pre-Marathon Pasta Party will be held Saturday evening at St. Louis City 
Hall.

For more information about the Spirit of St. Louis Marathon Weekend & 
Family Fitness Weekend visit www.stlouismarathon.com or call 314-727-0800.

                            ###

 

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