FOR IMMEDIATE RELEASE
Contact: Under Armour, Inc.
Jon Previtera
Arnold
617-587-8916
Gene Brtalik
Corrigan Sports Enterprises
410-605-9381
UNDER ARMOUR SHOWS HOMETOWN PRIDE WITH $100,000 COMBINED PURSE
AT 2006 BALTIMORE RUNNING FESTIVAL
-The Baltimore-based performance apparel leader extends event sponsorship
with Corrigan Sports Enterprises through 2008-
Baltimore, Md. (Oct. 25, 2006) – Under Armour, Inc. and Corrigan Sports
Enterprises (CSE) announced today that Under Armour has extended its title
sponsorship of the Baltimore Running Festival and Baltimore Marathon
through 2008. Under Armour, the innovative leader in performance apparel
has been the title sponsor of the event since 2003. This year's race
kicked off on October 14 at M&T Bank Stadium, and Under Armour awarded a
total purse of $100,000 and provide performance apparel to all runners,
pacers, volunteers, and staff along the course.
"With this sponsorship, Under Armour has shown a commitment to the City of
Baltimore and to our runners," stated Lee Corrigan, president of Corrigan
Sports Enterprises. "Under Armour is much more than just a title sponsor,
they are a big part of what is so exciting about this event and we
recognize that. We are thrilled to have Under Armour as our partner for
the next several years."
In addition to Under Armour's $100,000 total purse, one of the top ten
largest purses in the country, the Baltimore-based company plans to
celebrate its continued relationship with the Baltimore Running Festival by
rewarding a variety of unique individual race achievements such as
"Baltimore Resident Winner," "Master's (40 and over)," "Maryland Resident
Winner," "Armed Forces Challenge," "Top Terp," and "First-Time Marathoner."
"We're proud to host this gathering of runners in our hometown as we
continue to build the prominence of this event on a national level," said
Steve Battista, Under Armour's Vice President of Brand. "Our brand is about
authenticity first and foremost. Four years ago we set a precedent as the
World's First Performance Apparel marathon and we aspire to continue this
tradition in the years ahead."
The 2006 Under Armour Baltimore Running Festival consisted of the Under
Armour Baltimore Marathon, CareFirst BlueCross BlueShield Half-Marathon,
United Way 5K, Legg Mason Funds Team Relay and Kids' Fun Run, and took
place on Saturday, October 14, 2006 throughout the city of Baltimore. M&T
Bank Stadium served as the start and finish line for the race. The event,
now in its sixth year, has generated over sixty million dollars in revenue
for the city and over 2.5 million dollars for local charities.
To get this year's crop of athletes into race mode, registered participants
picked up their race number, t-shirt, chip and race bag at the pre-race
Health and Fitness Expo on Oct. 12-13 sponsored by ESN (Elite Sports
Network). Once there, they had the chance to check out brand new Under
Armour gear and explore other vendors' running-related offerings. The first
500 (250 men and 250 women) to pick-up their marathon packets receives a
free pair of Under Armour running socks to aid them in the race to the
finish line.
And near the finish line is the Celebration Village to entertain athletes'
families and festival spectators during the race this year. Here guests
will be treated to live musical acts courtesy of FM station 98 Rock,
including the Baltimore-based blues band Kelly Bell, and activities that
include food and drinks, sponsor tents and a kids' area featuring
face-painting, balloon art, inflatables and other family-friendly
activities meant to appeal to any and all visitors. As part of Celebration
Village, Under Armour will have a sales tent on display where they'll be
selling their new running gear that's prominently featured at the Health
and Fitness Expo.
Nearly 12,000 participants registered for the running festival,
establishing an event record. The half-marathon and 5K sold out for the
third-straight year, while all other races saw increases in participation
numbers.
About Corrigan Sports
Corrigan Sports Enterprises is a leader in sports promotions in the
Baltimore/Washington D.C. region. Founded in 1991, CSE owns and operates
the following events: Under Armour Baltimore Marathon, The Charm City
Challenge All-Star Basketball Game, The Capital Classic, the Toyota Pro
Beach Volleyball Tour, the Thrash & Jam Tour presented by Slammers Ultimate
Milk and the annual Baltimore BikeJam event. For more information, please
visit the company's website at www.corrigansports.com.
About Under Armour
Under Armour® (NASDAQ: UARM) is a leading developer, marketer and
distributor of branded performance apparel, footwear and accessories. The
brand's moisture-wicking synthetic fabrications are engineered in many
different designs and styles for wear in nearly every climate to provide a
performance alternative to traditional natural fiber products. The
Company's products are sold worldwide and worn by professional football,
baseball, and soccer players, as well as athletes in major collegiate and
Olympic sports. The Under Armour European headquarters is located in
Amsterdam's Olympic Stadium, and its global headquarters is located in
Baltimore, MD. For further information, please visit the company¹s website
at www.underarmour.com.
###
|
