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Press Release - Dubai Marathon - 1/4/10

FOR IMMEDIATE RELEASE


   ERITREAN OLYMPIAN LOOKS FOR DUBAI GLORY AFTER BEIJING SUPER SHOW 

Dubai (UAE): Eritrea's Yared Asmerom will line up in the 2010 Standard 
Chartered Dubai Marathon on January 22 backed by a remarkable success story 
that saw him claim a top ten place at the Beijing Olympics just four years 
after joining the ranks of competitive running.

Asmerom comes to the world's richest marathon six years after taking to the 
track for the first time as a reluctant competitor in an army 5,000m race. 
Luckily for the world of track and field, a convincing win in that debut 
race convinced the self confessed lazy runner that he had the potential to 
reach the top. 

While others spotted his potential, the young Eritrean was unconvinced 
until that debut win set him on a road that culminated in a magnificent 
eighth place finish in Beijing just four years later.

"At military camp, my commander wanted me to participate in a military 
athletic qualifier but I refused," said Asmerom. "A friend of mine was not 
happy about it and begged me to do it. I decided to go for it and without 
any training or racing kit, I was a surprise winner. It was kind of a 'wake 
up call' and made me focus on running. I gave up drinking and smoking and 
worked hard. I took on a 10km race and won that then joined the Debub 
Athletic Club in Adi Keih."

With his teammates at a slightly higher level, Asmerom knew he had to work 
hard to keep up yet in his first half marathon he still claimed third in a 
respectable time of 1h:12m. "I thought it wasn't a bad for a beginner but 
once I started my second half marathon I was better and lowered my time to 
1h:07m before getting it down to 1h:05m in my third."

Asmerom's rapid progress and ambition saw him head to Beijing with medal 
hopes for the marathon. Unfortunately, a podium place was out of his reach 
but eighth place against the world's best distance runners just four years 
after his debut as a novice proved he has the potential to keep up with the 
best - a fact emphasised by a time of 2h:10m and third place in the 2009 
Lake Biwa Marathon behind the legendary Paul Tergat and Spain's Jose Rios.

"I was only born as an athlete in 2004 but with that little experience I 
set out for Beijing aiming to stand on the podium with an Olympic medal. 
Unfortunately, technical errors in the last few kilometres meant that dream 
did not come true but I was happy with eighth."

With that unconventional route to the top behind him, Asmerom is one of a 
clutch of top class runners heading for the 2010 Standard Chartered Dubai 
Marathon. "You can't help but admire Yared's amazing progress since his 
early days at military camp," said Event Director Peter Connerton. "To 
finish eighth in your first Olympics is hugely impressive and we look 
forward to seeing how he copes with the flat route and expected benign 
weather here in Dubai."

Held under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice 
President and Prime Minister of the UAE, Ruler of Dubai, and staged under 
the aegis of the Dubai Sports Council, the Standard Chartered Dubai 
Marathon is supported by Dubai Holding, Dubai Sports Council, The Westin 
Dubai Mina Seyahi Beach Resort and Marina, ARN and DMI, TNT, Fitness First, 
Men's Fitness, Vittel Water, RTA, Dubai Municipality and the Dubai 
Emergency Services. Such has been the demand for entries, organisers are 
allowing late entrants to register online only up until January 12 at 
www.dubaimarathon.org.

                                    ###

 

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