FOR IMMEDIATE RELEASE
Haspa Marathon Hamburg runs together with 361° in 2019
Hamburg, October 1st, 2018. Germany's biggest spring marathon will have
361° as its new official sports brand partner. The company is one of the
biggest Chinese sporting goods manufacturers and this partnership continues
the expansion of its brand presence in Europe which began in 2016.
"The brand 361° is as young as it is aspiring and stands for recognized
high-quality and attractive running shoes which regularly receive excellent
ratings in surveys undertaken by well-known running magazines compared with
established competitor brands. We are delighted to become partners in the
successful story of 361° which has only just begun," said Frank Thaleiser,
chief organizer of the Haspa Marathon Hamburg.
Jurian Elstgeest, managing director of 361° Europe, commented: "Hamburg is
special when it comes to sport. I've seen so many people from local
communities participating in road running, triathlon and cycling events
here in the city. Over the years I've run around the Alster, summer and
winter, and people are always out there. Hamburg has this sporty vibe
running through its veins and we love being part of that. We'll be working
closely with local runners and race organisers to help every participant
exceed their expectations."
About 361°
361° is expanding its reach in Europe. The company was founded in 2003 and
is one of the biggest sporting goods brands in China. As part of its vision
to become a global sports brand, the company has expanded its business in
North and South America as well as Asia and, since 2016, in Europe. The
focus for initial market penetration is on running footwear. 361° running
shoes are equipped with QU!KFOAM which provides a unique running
experience; the perfect combination of cushioning and response. A team of
international experts has been brought together with the aim of supporting
athletes of all levels perform beyond their expectations.
For further information: www.361europe.com/de
About Haspa Marathon Hamburg
The Haspa Marathon Hamburg is Germany's biggest spring marathon with 35,000
athletes and is also the oldest and largest sporting event in
Hamburg.15,000 marathon, 3,500 half-marathon and 6,500 relay runners
combine to make the event live up to its motto of "Run The Blue Line" on
the last Sunday in April each year. Hundreds of thousands of spectators
celebrate the athletes along the course through the most beautiful parts of
the Elbe metropolis. On the eve of the marathon, 9,000 children and
teenagers take part in Northern Germany's biggest running event for young
people, "Das Zehntel", providing a spectacular sporting opener for the
event weekend. A high-quality Marathon Expo with 100 exhibitors from the
running, leisure and lifestyle industry complete the event weekend with
free admission for participants and visitors.
For further information: www.haspa-marathon-hamburg.de
###
|
