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Press Release - New Balance Marathon Statue - 7/14/04

FOR IMMEDIATE RELEASE
                                   Contact: New Balance Athletic Shoe, Inc.
                                            Amy Vreeland; 
                                            amy.vreeland@newbalance.com
                                            +1-617/746-2214
                                            www.newbalance.com 

                                            Regan Communications
                                            Christian Megliola
                                            cmegliola@regancomm.com
                                            +1-617/488-2862 
                                            

         Statue of Famed Greek Runners to be Unveiled in Greece 
                  as Gift from Boston's New Balance


BOSTON, July 14/PRNewswire/ --- Two Cities to be Reunited by Magical 
Marathon Moment 

New Balance Athletic Shoe, Inc. announced today that it has commissioned a 
bronze statue, entitled "The Spirit of the Marathon," of 1946 Boston 
Marathon winner Stylianos Kyriakides, the champion Greek runner whose 
victory helped bring food, medicine and world-wide attention to his 
famine-wracked country after World War II, and Spiridon Louis, winner of 
the 1896 Olympic Marathon. The 10-foot high statue will be unveiled August 
9th in the Greek city of Marathon which is the starting point of the 
marathon event during the 2004 Olympic Games in Athens. The statue was 
created by legendary sculptor Mico Kaufman of Tewksbury, Mass. 

The winner of the 50th Boston Marathon, Kyriakides used his victory as a 
call to action to aid his war and famine-ravaged homeland. Kyriakides, who 
narrowly escaped execution during World War II during the Nazi occupation 
of Greece, hadn't run in six years when he came to Boston in 1946, with the 
help of Greek-American benefactors. He was emaciated from the lack of food 
in war-ravaged Greece, and at one point was told by doctors in Boston he 
wouldn't be allowed to run because they were afraid he would die in the 
streets. That backdrop only added to the almost mythic race performance, in 
which Kyriakides came on at the end to defeat the defending champion and 
set the best time in the world for 1946. Nearly a million people greeted 
him on his return to Athens in May of 1946, when he came back with boat 
loads of food, medicine, clothing and other essentials donated by Americans 
who read of his victory.

"These two cities may be separated by 4700 miles, but they will now have a 
symbol that unites them by 26.2," says Jim Davis, Chairman and CEO of New 
Balance and a Greek-American. "The modern marathon was birthed as the 
epitome of elite athletic achievement in Greece and New Balance is proud to 
highlight its popularization and appeal today as part of our Boston-based 
love of the event."

The bronze monument, which was cast by New England Sculpture Service in 
Chelsea, Mass., captures the spirit of Kyriakides and his mentor, marathon 
champion Louis. Kaufman has "the great ability to humanize the official and 
universalize the person," as was noted when he received the American 
Numismatic Society Award. Kaufman has said, "If you should notice one of my 
public sculptures, I would like you to stop and ponder on its subject. The 
pause might refresh, inform and even inspire. My work reflects on the bonds 
that substantiate our humanity." 

Kaufman, a Fellow of the National Sculpture Society, has ties to Boston and 
the Greek communities, including portrait busts of former U.S. Senator Paul 
Tsongas of Massachusetts and American General Costas Caraganis. The 
American Hellenic Educational Progressive Association (AHEPA) commissioned 
him to create the Aristotelian Award as well as the Order of AHEPA award. 

"I hope this sculpture for Marathon will symbolize the friendship between 
Boston and Athens, as well as the spirit of the 2004 Olympic Marathon," 
says Kaufman. 

New Balance Athletic Shoe, Inc., headquartered in Boston, MA, is a leading 
manufacturer of technologically innovative width-sized performance footwear 
and athletic apparel for women, men, and children. The range of product 
categories includes running, walking, cross training, basketball, tennis, 
adventure, and kids. Dunham joined the New Balance family in Fall 1998. 
Dunham an outdoor performance brand known for its technologies, innovations 
and development of footwear that is lightweight, comfortable and inspired 
by the world outside. New Balance acquired the rights to the PF Flyers 
brand in February 2000. First introduced in 1937 by the B.F. Goodrich 
Company, PF Flyers was re-launched in Spring 2003 as an authentic brand of 
active casual footwear. Aravon(R) comfort performance brand footwear 
debuted in January 2004 as an unsurpassed blend of fit, comfort, support 
and style. In early 2004, New Balance acquired Warrior Lacrosse, widely 
recognized as the world's most cutting edge manufacturer of lacrosse 
equipment, after introducing the Warrior "Burn" by New Balance lacrosse 
shoe. New Balance Athletic Shoe, Inc. employs more than 2,600 people around 
the globe, and in 2003 reported worldwide sales of USD$1.3 billion. For 
more information please visit http://www.newbalance.com. 

Source: New Balance Athletic Shoe, Inc.



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