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Press Release - Marathon of the Palm Beaches - 10/8/14

FOR IMMEDIATE RELEASE

                  2014 Palm Beach Marathon And Fun Fest 
            Names Eau Palm Beach Resort & Spa As Title Sponsor

           Set to Take Place Dec. 7, Event to Debut New Course 
              and Schedule for More Than 3,600 Participants

WEST PALM BEACH, FL (October 8, 2014)  Life Time - The Healthy Way of Life 
Company (NYSE: LTM) and the Palm Beach Marathon and Run Fest announced that 
Eau Palm Beach Resort & Spa, located on the beach in Manalapan, Fla., is 
the title sponsor of the 11th annual Palm Beach Marathon and Run Fest. 
Produced by Life Time, the event is set for Sunday, Dec. 7, 2014 and 
includes the marathon, a half marathon, 5K and relay, along with a health 
and fitness expo.
  
The Eau Palm Beach Marathon and Run Fest, also announced a new course and 
an updated schedule of events.
  
"Eau Palm Beach Resort & Spa is a new-fashioned luxury resort and the Palm 
Beach Marathon is not your run-of-the-mill race," said Michael King, 
managing director of Eau Palm Beach Resort & Spa. "Much like Eau Palm Beach 
Resort & Spa, the Marathon delivers a world-class experience from start to 
finish. We are proud to be the title sponsor of this event and we believe 
the Eau Palm Beach Marathon is an event our guests, and all future guests, 
will really enjoy."
 
"Eau Palm Beach Resort & Spa welcomes visitors from all over the world to 
enjoy everything that West Palm Beach has to offer," said Race Director 
Javier Sanchez. "Last year, we saw nearly 3,600 participants from 41 states 
and 26 countries and out-of-state participation grew by more than 30 
percent. We recognize that Palm Beach Marathon and Run Fest is a 
destination event that friends and family look forward to travelling to. 
Working with Eau Palm Beach Resort & Spa, we believe there is a tremendous 
opportunity to bring even more tourists, and racers, to Palm Beach County."
 
Eau Palm Beach Resort & Spa will have special travel packages for out of 
town runners participating in the Eau Palm Beach Marathon. The resort will 
offer a $199 per night rate that is more than 50% off regular rates as well 
as packages that include hydration stations, a carb-loading pre-race 
dinner, transportation to and from the race and post-race massages.
 
Schedule of Events
The annual Waterfront 5K, previously held on Friday night as part of the 
Run Fest, will now take place simultaneously with the Marathon on Sunday 
morning, beginning at 6:30 a.m. The dedicated course will conclude at the 
Marathon finish line, allowing runners of the shorter distance to enjoy the 
Marathon finishing experience. The Half Marathon and the Marathon Relay 
will continue to be part of the feature race on Sunday morning as well.

Marathon- Sunday, Dec. 7 at 6:30 a.m.
Half Marathon- Sunday, Dec. 7 at 6:30 a.m.
5K- Sunday, Dec. 7 at 6:45 a.m. 

Course
Subtle changes to the Eau Palm Beach Marathon & Run Fest course are 
designed to improve the flow of traffic in the communities surrounding the 
marathon and reduce the number of turns for runners, particularly on the 
northern and southern parts of the course. 
 
The start and finish line are being moved a block south to the front of the 
Meyer Amphitheater.  The race will start toward the north on N. Flagler 
Drive and will turn to the left on 58th Street and then back South on 
Spruce Ave. down to 36th Street, where the course turns back East to 
Flagler Drive. Runners will stay on Flagler to 29th Street, then make a 
right-hand turn to Poinsettia Ave., head back north to 35th Street, turn 
left and then back South on Spruce Ave. to 26th Street, east back to 
Poinsettia and then back out to Flagler on 27th Street. The course 
continues South on Flagler before it cuts through Downtown on N. Narcissus 
Ave. and back onto Flagler past the Start/Finish area. 
 
Runners will then head down toward Lake Worth, turning right on Arkona Ct. 
to S. Olive Ave. where they will head South and make a few short turns to 
end up on Federal Highway. The course turns East on Westminster Road and 
then back South on Washington Road, working its way back to Flagler Drive 
down to Gregory Road in Lake Worth. After a six-mile stretch primarily back 
and forth on Lakeside Drive  in Lake Worth, the final five miles of the 
race will mainly be on Flagler Drive heading back to the Start/Finish area.
 
Expo
The site of the annual Expo, which showcases health, sport and fitness 
products and services, is being moved to the Meyer Amphitheatre at 104 
Datura Street in West Palm Beach. Runners will pick up their race packets 
at the Expo.

Expo hours:
Friday, Dec. 5, 1:30 p.m.-8:30 p.m. 
Saturday, Dec. 6, 9:30 a.m.-6 p.m. 
 
Registration and additional information

Registration for the Eau Palm Beach Marathon & Run Fest will be available 
through race week.  

Marathon registration is $110 through October 23, $115 until November 30 
and then $125 during race week. 

Half Marathon registration is $85 through October 23, $95 until November 30 
and then $105 during race week.

Relay registration is $275 through October 23, $300 until November 30 and 
then $350 during race week. 

Waterfront 5K registration is $35 through October 23, $45 until November 30 
and then $50 during race week.

Runners can register online or find additional information at 
runpalmbeaches.com. More information about Life Time Athletic Events is 
available at EventsByLifeTime.com, on Twitter @lifetimefitness and the Life 
Time Athletic Events Facebook page.
 
The Eau Palm Beach Marathon and Run Fest will work in tandem with Eau Palm 
Beach Resort & Spa and its other partners to expand the profile of the 
event locally, nationally and internationally. It will follow the 
successful formula that has made the Miami Marathon, also produced by Life 
Time, a destination race each January for runners from all 50 states and 
more than 105 countries. That race has grown from 3,400 runners in 2003 to 
its present capped total of 25,000 and generates an economic impact of more 
than $50 million.
 
About Eau Palm Beach
Eau Palm Beach Resort and Spa injects fun, passion and style into the world 
of Five Diamond beach resorts. It is a purveyor of a new-fashioned luxury: 
one that is smart, sophisticated, and witty. The resort creates
unforgettable custom adventures that stand-out from the traditional. Part 
intimate ocean retreat, part social hub, Eau Palm Beach is a breezy, 
blissful outpost where relaxed elegance, thoughtful service, and 
artfully-unexpected spoils combine to create a wonderland of joy. 

Situated on a secluded private beach on seven acres of the Atlantic coast, 
Eau Palm Beach welcomes guests with breathtaking ocean views and lush 
tropical gardens. The AAA Five-Diamond resort offers spacious 
accommodations with private balconies, suites with personalized service, 
the award-winning 42,000 square foot Eau Spa, three Har-tru tennis courts, 
two pools, and outstanding child and teen clubs and programs. With over 
30,000 square feet of meeting and event space, Eau Palm Beach Resort & 
Spa accommodates groups from 10 to 1,000 and offers a wide variety of 
indoor and outdoor venues for private events. Eau Palm Beach Resort and Spa 
has four restaurants and is just minutes from the lively Palm Beach 
nightlife and shopping. For more information, please visit 
www.eaupalmbeach.com, contact your travel professional or call 
1.800.EAU.0170 or 561-533-6000.
 
About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps 
organizations, communities and individuals achieve their total health 
objectives, athletic aspirations and fitness goals by engaging in their 
areas of interest - or discovering new passions - both inside and outside 
of Life Time's distinctive and large sports, professional fitness, family 
recreation and spa destinations, most of which operate 24 hours a day, 
seven days a week. The Company's Healthy Way of Life approach enables 
customers to achieve this by providing the best programs, people and places 
of uncompromising quality and value. As of October 8, 2014, the Company 
operated 112 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® 
brands in the United States and Canada. Additional information about Life 
Time centers, programs and services is available at lifetimefitness.com.

                                   ###

 

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