Press Release - Surf City USA Marathon - 5/18/07

FOR IMMEDIATE RELEASE
                                       Contact: Amy Tomchak
                                                (949) 278-3685
                                                
                                                Or
                                                Wendy Haase
                                                Huntington Beach Conference
                                                 & Visitors Bureau
                                                (714) 969-3492

        Pacific Shoreline Marathon Runs With Surf City USA®

Huntington Beach, CA May 18, 2007
After eleven years as the Pacific Shoreline Marathon, race organizers 
announced today the title of the event has been changed to the Surf City 
USA® Marathon. The next event date is February 3rd, 2008 and registration 
is set to open on May 19th.

While the popular oceanfront race course will still run along the 
spectacular pacific shoreline, race organizers and runners agree that the 
Surf City image better defines the unique feel of the event.  "This event 
has always been characterized by the laid back, unique surf culture of 
Huntington Beach and Southern California," said Amy Tomchak, the event's 
Executive Director. "The Surf City USA® brand adds to this allure."

"After more than a decade in our community, we're thrilled that the 
Marathon has incorporated the Surf City USA® brand name into its title," 
said Doug Traub, President of the Huntington Beach Conference and Visitors 
Bureau. "The Marathon is a perfect example of the Southern California
beach lifestyle. Through this partnership we can work even more closely 
together to increase the world class stature of our destination and this 
event."

"This outstanding sporting event attracts thousands of people to Huntington 
Beach from all over the country," said Huntington Beach Mayor Gil Coerper. 
"It is important to our city and our community that Surf City USA® is home 
to one of the greatest marathons on the west coast, and we believe 
promoting this new name is that extra appeal that puts us over the top."

The race starts to a soundtrack of the Beach Boys, is led by lifeguard 
vehicles and classic woody surf sedans, and runners are serenaded by surf 
rock riff music as they make their way through the scenic race course. The 
start line is on Pacific Coast Highway 101, runs past the famous Huntington 
Beach pier, and makes its way down on to a multipurpose running path right 
on the sand in the heart of Huntington Beach. With the encouragement of 
local surfers cheering participants along the way, runners find the 
atmosphere unique and inspiring. All finishers receive a classic surfboard 
shaped medal.

The event has sold out in advance for the last two years and is expected to 
sell out even earlier by drawing more runners from other parts of the 
country who want a taste of Southern California.

Registration and event information for the February 3rd, 2008 Surf City 
USA® Marathon, Half Marathon and 5K is available at www.runsurfcity.com.

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