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Dodge Rock 'n' Roll Seattle Approaches Sell-Out

Mar 21, 2011

FOR IMMEDIATE RELEASE

Dodge Rock 'n' Roll Seattle Approaches Sell-Out

  • Dodge announced as title sponsor, more than 28,000 runners and walkers
    expected
  • 3rd annual race benefits the American Cancer Society
  • Registration online at Competitor.com

    Seattle, WA - March 21, 2011 - There is a tradition quickly taking hold in
    the Pacific Northwest as the 3rd annual Dodge Rock 'n' Roll Seattle
    Marathon & ½ Marathon benefiting the American Cancer Society once
    again nears a sold-out field. The race draws more than 28,000 participants
    each summer and will return on Saturday, June 25th, 2011.

    The scenic race kicks off the Seafair summer series of events, and offers a
    running tour from Tukwila to Seattle. Runners will start at the Gateway
    Center in Tukwila, winding along beautiful Lake Washington with views of
    stunning Mt. Rainier, Seward Park and the Space Needle, before an exciting
    downtown finish at Qwest Field. Along each mile of the 26.2 and 13.1 mile
    courses, live bands will highlight the best of the area's renowned music
    scene while motivating and entertaining runners as they push through the
    distance. Participants will then join friends and family to celebrate at
    the finish line festival, complete with a beer garden and rockin' headliner
    concert outside Qwest Field.

    Registration is available online at Competitor.com and is on pace to
    sell-out quickly. Anyone planning to run the full or half marathon is
    encouraged to sign up as soon as possible.

    "It's a real testament to the success of the first two years of Rock 'n'
    Roll Seattle," said Zoe Griesbach, Event Director. "We're proud to see so
    many runners returning each year and we hope to continue to build on the
    excitement surrounding the event."

    In 2011, Dodge will be the title sponsor of the event, showcasing its new
    line of Dodge vehicles throughout race weekend, including the new 2011
    Dodge Durango, Charger, Journey and Avenger models. Dodge brand vehicles
    will serve as pace cars on-course for the marathon and half-marathon and
    will be displayed at the Health & Fitness Expo presented by Power Balance.
    The Dodge Ride & Drive program will give the public the chance to test
    drive a brand new Dodge. For every test drive taken, Dodge will donate $20
    to a charity of the participant's choice.

    "At the Dodge brand, we are passionate about our products, and we're also
    passionate about living life to the fullest," said Ralph Gilles, President
    and CEO – Dodge Brand, Chrysler Group LLC. "Running is a fun, energetic and
    healthy sport that reflects many of our own brand values, and participating
    in the Rock 'n' Roll Marathon Series is an excellent opportunity to expose
    our brand to the more than 1 million people who are somehow involved in or
    touched by the series."

    The race benefits the American Cancer Society, through the fundraising
    efforts of DetermiNation athletes training to participate in the Dodge Rock
    'n' Roll Seattle Marathon & ½ Marathon.

    For more information, including course maps and registration, log onto
    Competitor.com.

    About Dodge

    Dodge is a full line of cars, minivans and SUVs that are agile, daring,
    sensible and inventive. The brand is on a tear for the 2011 model year,
    redefining itself with six all-new or significantly redesigned new
    vehicles, introducing new lifestyle packages designed to better meet the
    needs of its customers, launching catchy new ads that have started
    conversations with owners and potential owners, actively participating in
    new events and sponsorships and developing relationships with its
    long-loyal enthusiast base, as well as reaching out to customers who want
    cars that leave them wanting more.

    The Dodge product line includes the Dodge Caliber, Dodge Avenger, Dodge
    Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro
    and Dodge Viper SRT10®. Between the end of this year and early next, the
    brand will fill dealer showrooms with a vast array of new and updated
    products. The all-new Dodge Durango will lead the charge, followed by the
    all-new Dodge Charger and significantly revamped Grand Caravan, Journey,
    Avenger and Challenger.

    About Dodge Rock 'n' Roll Seattle

    A Seafair signature event, the 3rd annual Dodge Rock 'n' Roll Seattle
    Marathon & ½ Marathon benefiting the American Cancer Society will
    run from Tukwila to Seattle on Saturday, June 25, 2011. The race annually
    draws a sold-out field of more than 28,000 entrants, with live bands and
    cheerleaders interspersed along each mile of the scenic course. A two-day
    Health and Fitness Expo presented by Power Balance at the Qwest Event
    Center will kick off race weekend, featuring more than one hundred fitness
    retailers, exhibits and interactive clinics. The musical party concludes
    with a post-race concert, which is free and open to the community. For more
    information about the Dodge Rock 'n' Roll Seattle Marathon, please visit
    Competitor.com or call (800) 311-1255.

    ###

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