FOR IMMEDIATE RELEASE
Going Bananas, Y'all! Dole Food Company Joins
20th Anniversary Celebration
Charlotte - RunCharlotte and the Novant Health Charlotte Marathon announce
an all-new partnership with Dole Food Company. Dole will be the exclusive
banana provider for the 20th anniversary running of the Novant Health
Charlotte Marathon on Saturday, November 16.
RunCharlotte owns and produces six of Charlotte's most well-known running
events, including the Novant Health Charlotte Marathon, which celebrates
its 20th anniversary this fall. Throughout 2024 Dole is celebrating 125
years of legacy, growth, and innovation, since it first began farming the
iconic yellow fruit that runners will enjoy at this year's events. This new
partnership allows both brands to celebrate these historic milestones with
the Charlotte running community.
"Runners naturally associate bananas with the finish line," said Tim
Rhodes, RunCharlotte President and Managing Partner of the Novant Health
Charlotte Marathon. "It's something so simple, but can you imagine an event
without bananas?! We're just so excited that Dole will be a part of this
year's Novant Health Charlotte Marathon weekend!"
As the official banana provider, runners can expect to see Bobby Banana,
Dole's 7-foot iconic mascot and ambassador of fun, celebrating and cheering
them on. Dole team members and sponsored runners will also participate to
increase awareness of the power of proper nutrition, produce consumption
and physical activity in improving health and wellness in line with Dole's
mission to Make the World a Healthier Place. Bananas, well documented for
both race performance and post-race recovery, will be handed out to runners
throughout the event.
"We are proud to sponsor the 2024 Charlotte Marathon, reflecting our strong
ties to the local community," said Xavier Roussel, Chief Marketing and
Sustainability Officer at Dole. "Marathons are an achievement of body,
spirit and mind and this event perfectly embodies Dole's dedication to
enhancing nutrition, health, and wellness while promoting an active
lifestyle. By lending our name we are encouraging participants and the
entire Charlotte community to embrace healthier living."
About RunCharlotte and the Novant Health Charlotte Marathon
RunCharlotte is Charlotte's home for the resources, inspiration, and
experiences to guide runners of all paces. Since 2005, the Novant Health
Charlotte Marathon has capped the local road racing season. The event, its
participants, and partners have contributed nearly $500,000 to support
programs at Novant Health's Hemby Children's Hospital. November 16, 2024
marks the 20th anniversary running of The Novant Health Registration is open
for all events at:
runsignup.com/Race/NC/Charlotte/CharlotteMarathon
About Dole
Dole is part of Dole plc, one of the world's largest producers and
marketers of high-quality fresh fruit and fresh vegetables. Dole is an
industry leader in many of the products it sells, as well as in nutrition
education. For more information, please visit www.dole.com.
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