FOR IMMEDIATE RELEASE

KARK Returning Sponsor of 2011 Little Rock Marathon Training Program

LITTLE ROCK, Arkansas (September 23, 2010) – The Little Rock Marathon
announced today it has reached an agreement with KARK, Channel 4, to become
the official broadcast sponsor of the 2010 Little Rock Marathon Training
Program.

As the Training Program's broadcast partner, KARK will provide
internet-based coverage of the training program, as well as special
pre-race reports.

The Little Rock Marathon Training Program is a free running/walking program
created to prepare individuals who plan to take part in one of the races
next March and is a project of Little Rock Parks & Recreation. KARK joins
Academy Sports + Outdoors in sponsoring the 2011 Training Program.

"We couldn't be more pleased about the partnership with KARK," said Greg
Hatcher, Little Rock Marathon Chairman. "KARK provides an ideal flagship
pre-race education for the thousands training for this year's race."

"We are so excited to return as the television training sponsor for the
2011 Little Rock Marathon." says Managing Editor Greg Yarbrough. "We want
to be a part of large events in our community such as this marathon. We
know thousands of people from around our state and the country come here
every spring to participate in this event. We're happy to help the athletes
keep a healthy lifestyle and prepare for the race by providing training
tips and weather forecasts each week on KARK 4, KARZ 42 and
arkansasmatters.com."

The first official group training will be Saturday, September 25, with the
last day of training on March 6, 2011.

For more information about training please www.littlerockmarathon.com.

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